Digital Advertising and Social Media Specialist

Job description

We are looking for Social Media specialist to join our fast growing Community team for DataForce by TransPerfect division.

The Social Media Specialist and Digital Advertising reports to the Community Manager and is primarily responsible for directly interaction with network users and virtual communities through or B to C company social media account to build brand awareness, support recruitment efforts.


Duties and Responsibilities

  • Develop, execute, and optimize cutting-edge digital campaigns from conception to launch and social media strategy 
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Moderate user-generated content in line with the moderation policy
  • Stay up to date with the latest social media and digital advertising best practices and technologies
  • Collaborate and work in conjunction with fellow marketing team members and cross-functional team members to produce top performing social media communications
  • Communicate with influencers via social media to create a strong network
  • Work cross-departmentally to align campaign strategies and goals across the organization
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
  • Conduct in-depth keyword and website research, ad grouping and audience targeting

Job requirements

Requirements

  • 4 years minimum of experience as a Social Media Specialist, Paid Media Specialist or similar roles. 
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • English bilingual

Soft Skills

  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills